Over the past couple of years, I have noticed a shift in the way I like to travel. I have noticed how I find joy and pleasure in the moments of travel both at home in the UK and abroad. Or perhaps, I have become more aware of what makes me happy.

The process was gradual, and it may be my age (maturity can do that to a lady!), but I do find I am drawn increasingly to luxury travel (and my new obsession with spas).

Gone are the days when I would drag out my ageing backpack from the attic, pack the bare minimum and go trotting off around Asia with little more than a pair of flip-flops.

Instead, I have found that I look for comfort, top quality service, beautiful surroundings, and something a little unique.

And yet, some things I look for in travel have not changed. The flea-ridden hostels might have been swapped for suites in a 5-star hotel, but I still yearn for authentic experiences. I want to learn about local cultures, food and history. I want to see stunning landscapes and untouched views. I want to see the world for all that is beautiful in it.

So what does luxury travel really mean? Why is luxury travel so appealing?

Why is luxury travel so appealing

Recently I went to a travel conference for content creators called Traverse, where I heard a fantastic talk about luxury travel from travel brand Chloe Johnston.

In this one talk, the speaker managed to articulate everything I had been thinking, experiencing and transitioning to when it comes to travel.

There’s something rather reassuring about having your thoughts articulated by somebody else in a public sphere.

As it struck home so much to me I want to share some of the main points from that talk along with my feelings about why luxury travel is so appealing.

The TL;DR version is – luxury is not just about 5-star hotels (and ‘things’), it’s about experiences.

new luxury travel

Why Is Luxury Travel So Appealing?

Luxury is about goods, services and experiences that bring us a feeling of abundance and happiness but isn’t a necessity for life. Luxury is about the beautiful, expensive or scarce.

Traditional luxury was focused on high-value things such as 5-star hotels, but nowadays luxury is more about rare experiences and the feelings that they evoke.

We have this desire to have experiences that are not just about pleasure (although that is a key factor) but it’s about finding something deeper. Often this deeper pleasure is through simplicity and beauty.

Luxury is about having the opportunity to enjoy the simple things in life, such as time, space, and peace.

We desire experiences with a level of exclusivity, privacy or security. Living in such a well-traveled, connected world it is increasingly difficult to ‘get off the beaten track’ and find new places to see, or opportunities to experience.

luxury breakfast

We have all become explorers. Not just in our own lives, but through digital channels. More of us have become curious, looking for new and interesting journeys.

Luxury is finding the path less travelled. It is looking for authenticity, local experiences, that which is undiscovered.

Luxury is a moment rather than a thing.

For so many of us, time is the most precious commodity. Luxury lies in having time. It is about being able to truly switch off and to not have to think.

“It is almost impossible to truly get lost these days. It would take a lot of effort to experience this luxury.” – Marcin Rusak, designer

Luxury is about personalisation and flexibility, but still being connected and with modern amenities. We still look for comfort with luxury.

There has been a shift in perspective when it comes to luxury travel. It is pointed more towards reflection, authenticity and personal development. It’s about meeting with nature or culture in order to reflect on ourselves.

But most of all, luxury travel is about creating memories.

Experiences over things. Something that has always resonated with me.

Tell me: What does luxury travel mean to you?

luxury spa day

– – –

I attended the Traverse conference as a digital ambassador for Three to talk about their awesome Feel At Home service. As a long-time Three customer and early adopter of the service, I can vouch for just how useful this is.

Feel At Home essentially allows you to use your current Three contracts when you go on holiday to one of the 42 (and counting) countries they’ve partnered with. That means no more roaming charges, hoorah! 

8 Responses

  1. Kitty Morris

    Luxury travel to me is something better than my usual home life, whether it’s a bigger bed, the food being top notch, or being able to truly relax somewhere that is beautiful

    Reply
  2. Mellissa Williams

    That is what luxury means to me too, experiences over things. Luxury also means to me time, whether that is time spent in a spa relaxing or the time saved flying upper with the super efficient service, having your bags taken off you immediately, and going through the faster security line.

    Reply
  3. Rhian Westbury

    I’ve started spending more money on nice hotels and decent airlines now because I want to get everything I can from my holidays x

    Reply
  4. Kacie

    I’d say I’m quite balanced with my travel habits – I stay in dingy hostels, to 5-star hotels that are more like palaces. It is a nice to have a bit of luxury though! There’s only so long I could stay in a hostel for.

    Reply
  5. Jessica

    I agree that luxury travel is about creating memories. For me, when I travel (which isn’t often), I don’t like to spend money on over the time luxuries, but just what we need to create lasting memories.

    Reply
  6. Helen

    I love this idea! Like you I look for experiencing culture, new experiences and relaxing in comfort when I go on holiday but hadn’t thought about that being luxury travel before.

    Reply
  7. Amy

    I’ve noticed, now I’m getting older, that I much prefer the luxuries that travelling offers.

    Reply
  8. Lisa

    I watched a programme recently about how the super rich live, the very small percentage of the world that has so much money they can literally own everything they ever could want or need and then some. These people showed that when you can own anything you want possesions soon lose their desirability. What they now spent their money on was experiences. Food couldn’t just taste amazing there had to be a story behind it. I think it’s a valuable lesson to have learned that life is about experiencing it not collecting souvenirs. Luckily though you don’t have to have a wallet full of cash to do so!

    Reply

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